Klickerz Parking Service

It has been a while since I posted, so I thought I would post about a new domain parking service that I am trying out. A couple of weeks ago, I began the process of moving my parked domains to Klickerz . With a revenue split of 85/15, I should see an increase in my pay per click clicks. I also figured I would give them a try since some domains do better with different parking services and after all isn’t the idea to squeeze the most money out of each parked domains. So since the start of May I have been watching to see how the domains have done, and I have to say that I am impressed so far. Their payout per click is better than Sedo’s for 90% of my domains, but the click thru rate has increased for about 2/3 of the domains I parked with them. My revenue over all has increased, with one domain generating 20 times what it has in the past alone.

Not all domains increased thou. I had a couple of decent revenue domains when parked at Sedo dropped once they were moved, but for the most part, Klickerz is bringing in more revenue then any other parking service I have tried to date.

Klickerz.com has an affiliate program, which pays the referrer a commission equal to 5% of the referred client’s earnings for a period of one year. It is a win win situation since the commission comes out of Klickerz revenue, not the referred client’s earnings. Which means it will not reduce the amount of revenue you receive. So if you are interested in creating a free account and everyone should so they could at least try them out for themselves. All I ask is that you use this link (or any Klickerz link in this article) so they will know I referred you. It costs you nothing, and the affiliate revenue will help me to maintain this web site. If you sign up under me, I will be more then happy to help you out with any questions you have about Klickerz , to the best of my ability.

[tags] Klickerz, monitizing domains, domain parking [/tags]

Domainer?

My blog seems to have turned into one about domaining since I have removed the posts about my websites and other ventures. So I thought I should set the record straight about my collection of domains and how I got started in domaining. It was not my original intend to buy domains to monetize. I never had a goal of becoming a domainer. I started looking for ways to monetize my domains due to the sheer number of domains I was buying. I am a collector by nature, and did not want to stop collecting domains. If I thought of a good domain for a website, I would buy the domain and related domains. If I thought of a domain that I liked, but it was taken, I would add it to my list of backordered domains. If the current owner was not using the domain, I would email the owner and offer to buy it. After a while the cost of my habit was starting to pile up, and I needed a way to pay for the new registrations not to mention the yearly renewals for the domains that were coming due.

When you are registering between five and twenty domains a month, developing them all is not an option, at least not in the short term, especially if you have a full-time day job. Hence the reason I started using my undeveloped domains for PPC to try to recoup some of the costs.

The bad news was that while my domains were brandable they were not great for PPC. I had bought the domains with the thought of building a site, not the amount of traffic it was getting. Worst yet, most of my domains related to my hobbies or pets which are not high paying keywords to start with. A couple of the domains I owned did produce some PPC revenue, which was a big help at the start. Reading thru the numerous forums I started to understand what to look for when buying a domain for PPC revenue. The more links to the site in search engines or from other sites the better. Type-in traffic (type-in traffic is where a surfer types what they are looking for in the URL bar), is harder to come by now a days, but great if you can find domains with type-in traffic. I also tried to make sure that there were no trade mark issues with the domains. I did not want to end up in court because I had violated someone’s trade mark, but that is a person preference. Some domainers whole portfolio of domains are domains that are typo’s or TM issues, but that is not my style. If at all possible, I looked for domains that could be used for a website so that if I can not monetize it, I could add it to my list for future development or sell it. After a couple of months, I was able to use the revenue generated from a dozen or so domains to pay for my whole domain portfolio. Which only goes to prove that using domains for Pay-per-click can generate a passive stream of income! So I guess that while it is not my main focus, by definition, I am a domainer.

Domaining by the Numbers

In my last post about domaining I mentioned that it is possible to get a steady stream of income from owning domains. Since then I have had a couple of people ask me for more information, so I thought I would try to explain the concept a little better.

I know no better way to explain the concept then to dive right in and do it by the numbers. The yearly cost of registering or renewing a domain is about $7.20 on average after discounts. This equals $.60 a month or about 2 cents a day. Our goal is to monetize the domain thru Pay-per-Click (PPC) so that is brings in more then the $.60 a month. Everything else is gravy so to speak. If the domain brings in just a dollar a month, it would bring in a total of $12.00 a year. So our yearly profit would be the $12.00 minus the $7.20 for a grand total of $4.80. At this point you are saying to yourself “Great I can buy a Starbucks coffee with my profit”, but you are missing the point. Just like buying a stock, you would never want to buy just one.

Domain parking is a passive stream of income. Other then the initial outlay to purchase or find the domains, there is little work involved. Since there is no ongoing effort needed to keep the parking revenue rolling in, other then a tweak now and again, what is to stop you from owning 10, 100, or 1000 domains? If you owned 10 domains your profit would be $48.00, 100 would be $480.00, 1000 would be $4,800.00. For every $1.00/month increase in revenue your profit would increase by $12.00/yr. A domain that was making $2.00/month would bring in $16.80/yr and at $5.00/month your yearly income would increase to $52.80/yr.

Of course acquiring 1000 that can be used for domain parking is not a simple task, but it is possible. Companies like Name Administration or Great Domains own domains in the tens if not hundred of thousands and they all started out by buying one domain at a time. Unfortunately they started years ago, but there are still good domains out there.

Domain Name Game

As I mentioned in my last post, there have been a number of articles written in the main stream press about domainers. The article in Business 2.0, “Masters of their Domains” shined a light on the domain market, and how people are using domains as a passive stream of income. Quotes like:

…it’s all about the income stream. A single good domain name–Candy.com, Cellphones.com, Athletesfoot.com–can bring in hundreds of dollars a day, in some cases while the owner hardly lifts a finger. Schwartz, for instance, directs his traffic to one of the many small companies that serve as go-betweens with Google and Yahoo, the two giants that make this all possible. The middlemen, known as aggregators, do all the heavy lifting, designing the sites and tapping into one or the other of the search engines’ advertising networks to add the best-paying links.

Sounds easy right? Wrong! While it might be nice to make some easy money, good domains are getting harder and harder to come by. I am not saying that they are impossible to find, it is just that the days of registering great keyword domains with a .com extension off the top of your head for the price of the registration fee seem to be a thing of the past. Most are now picked up on the drop, or thru private sales. Which means that each domain you are looking at picking up has to be evaluated are to its revenue potential before you make an offer or place a backorder. This can be very time consuming, and unless you have deep pockets there is a good chance that someone who is willing to pay more will grab the domains you are after, but don’t let that discourage you from learning more. Domaining can definitely create a stream of income.

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Domainers vs Cyber Squatters

The term Domainer has been in the news a lot lately and since I seem to have a growing collection of domains, I thought I would explain the difference between a Domainer and a Cyber Squatter. Since most people wrongly believe that they are one and the same, I will start with the definitions of what a Domainer and a Cyber Squatter are.

Cyber squatting is a derogatory term used to describe the practice of registering and claiming rights over Internet domain names that are, arguably, not for the taking. The cyber squatter then offers the domain to the person or company who owns a trademark contained within the name at an inflated price, an act which some deem to be extortion. [http://en.wikipedia.org/wiki/Cybersquatting ]

A domainer is an entrepreneur making his or her fortune in the field of domain names by offering domain-name related services to clients; or by investing in individual domain names for resale or development (domaining). [http://en.wikipedia.org/wiki/Domainers]

Now that we have an understanding of the differences between a Domainer and a Cyber Squatter, we are better propared to discuss how to make money in the domain market.

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