Google AdSense is one of the easiest ways to generate a stream of income by cashing in on the Pay per Click market. How large a stream of income depends on your website?
The concept is relatively simple. Google sells advertising known as Adwords. Website owners allow Google to display the ads on their sites in the hopes that web surfers will click on the ads. Each time an ad is clicked on, Google pays the site a share of what Google receives from the advertiser.
Google has created its own proprietary technology in order to determine the content of each and every page of your website. This allows Google to deliver ads that are contextually relevant to your audience.
Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you’ll finally have a way to both monetize and enhance your content pages.
Simply put if your site is about hamsters, you are not going to see ads for Insurance. Which is great for the owner of the website since the more relevant the ads, the better your click rate will be.
But you ask. Can people make a living by just displaying ads on their site? YES, it is possible to make a living by displaying Google AdSense on your website. The question is how long will it last? I personally think that it is here to stay in one form or another. As long as people surf the web, there will be advertisers who want to advertise on those websites.