Directory Startup Costs

So after reading my last post your ready to create your own directory, but are wondering about the costs.  Well I will tell you.  There are really two types of costs to a directory site.  The upfront costs and the ongoing costs.  The upfront cost includes things like the cost of the script and inital domain purchase.  While the ongoing costs would be things like the yearly domain registration fee, hosting fees and the like.

If you wanted to create a similar directory site, your only upfront cost is the $49.99 for the directory script.  There was no domain purchase price since I did not purchase the domain on the secondary market, I hand registered it. Buying a domain off the seconday market can be expensive, but might be worth it if the domain already has traffic especially if it is Type-in traffic.  I choose to use one of the domians I had on hand for the project.  I had hand registered it a couple months back, and had just had it parked since.  For being a new domain, it was still getting about 20 type-ins a month.  Not a great deal of traffic, but worth the registration fee.  Back to the costs.  My ongoing costs with be the year domain renewal fee and hosting which would be about $28.00/yr or less.  To break even in your first year, the site needs to bring in about $78.00 or 6.50 a month.  Of course once the upfront costs are covered, the site will only need to bring in $2.35/month to break even. Which should be doable, but only time will tell.

First Directory

It is really amazing how fast time flies. It has already been over a month since I set my goal of creating a least a one site a month for the next twelve months, and I am happy to say that the first site is live. While I was planning on creating a car related site for one of the domains I owned, I decided that it would be better to setup a directory site instead.

The site is a directory of related sites for a niche I am already involved in and is closely related to one of my e-commerce stores. As I mentioned before, I was seem to have accumulated quite a few hobby related domains, and I thought this would be a good way to monetize one of them. While I am not expecting it to take off right away, I think that as time goes on it Will get more and more sites listed and the revenue it generates from advertising will grow. For the first couple of month, the site will show mostly Adsense since it will be hard to attract advertisers to the site while it is still stuck in the Google’s sandbox. Once it is listed in the search engines, I should better be able to monetize the site.

I looked at a couple of different directory scripts, before I decided to go with a directory script programmed by Simon over at The more I looked over the script the more I liked it. It had all the features I was looking for, and at $49.99 for a single site, the price was right. Even better was the fact that they offer an unlimited version for an extra hundred bucks. There is even a free version that is worth checking out if you want to try before you buy. So if you are planning on building a lot of directory sites, this script is worth checking out.

Simple Niche Websites

So now that I have set a goal of building at least a site every second month, I figure I would start off slow.  I acquired a domain for a car prototype that I would like to build into an information site.   The car was never mass produced, and the only the prototypes, were ever built.  There were a total of 6 prototypes built before the project was cancelled and the rest cut up for scrap.   While I would prefer to develop a forum or ecommerce site, I figure it would be easier to start with a simple site which will give me more time to plan the development of the next site.  The type of site I am planning on creating is better known as a “niche site” since it will focus on one specific topic.

…niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.

I will do my best to document all the associated costs and present it against any future revenue.