Well it has been a while since I have posted. Ok, so now that you are thinking that that is the understatement of the year, I can move on. Yeah, it has been a while.
While it has been some time since my last posted, one thing that has not changed is my addiction to Starbucks. I would not consider myself a heavy user, but I am sure some would. I usually have at least one a day, most days two, some days more. Which means I hang out a lot in a Starbucks. While I am waiting for my drink, I am a captive audience, and Starbucks takes good advantage of the opportunity. They have small signs, large banners, and posters all trying to temp me to try something new. While most of the time I simply ignore their pitch, their newest promotion got me thinking. The poster was promoting their new lunch sandwiches, and it got me thinking about the amount of money that a company puts into promoting new products, not to mention their brand. A company can spend huge amounts of money, but if they are not on top of their game every day and they screw up, it does not matter how much they spend. They will have lost the opportunity forever. Yes I am referring to my previous post. (You can find it here).
Four years later I still can not get the picture out of my head. So while Starbucks has expanded into offering breakfast sandwiches and soon lunch, I will never try one. I can not even get myself to try the free samples they give away at times. It is important to be on top of your game everyday as a negative customer experience can have a lasting effect long into the future. Hopefully it will not be long into the future before the next post.
I hate to admit it, but I am a Starbucks junkie. A day without Starbucks is a rough day indeed. I am embarrassed to admit it, but I even have the Starbucks Duetto Credit Card. Before my recent experience, I had the highest respect for the company and its chain of stores. I am not referring to their recent coupon fiasco either. Story here in case you missed it. While that has cause nothing but PR problems for Starbucks, my experience was more personal. One so bad, that after a couple of weeks I still think about it every time I walk into a Starbucks!
What made the experience so bad that I would blog about it you ask? Was the service particularly bad … well yes, now that I think about it, but that was not the reason. Did they screw up my order … well actually they had to remake both drinks due to the fact that baristas did not know that a Grande should have 2 shots of espresso, but that was not the reason. So what was the reason you ask? Hold on-I am getting to it. It was the pastries… How could those sweet treats that they sell behind the counter scar me for life you ask? Was the dessert stale? Were they moldy? Don’t know, I didn’t have one, but the lady in front of me ordered one and that is where it all started. It was not until the baristas reached in to grab a square that I noticed the dozens and dozens of red fruit flies in the case. Once disturbed the flies were everywhere. So many that a person could not help but notice. I guess I can’t say that since the person behind the counter did not seem to notice or care, but the lady in front of me did and so did I. Now I think about it every time I walk into a Starbucks. It is amazing that one bad experience halfway across the country can affect the image of every single Starbucks location, but that is just what this experience has done for me.
Well my triple, Venti, no fat, no foam, Caramel Macchiato is just about done, and so I guess is this rant.